What is a Product?
An non-ticket item that you can sell.
This can be merchandise, event-specific products such as programmes/playtexts or food and drink.
How do I control who sees my Product and when?
Via the Visibility tab on the Product page, where you can:
Select the Channels you want the Product to appear for
Control Linked Performances - set visibility for specific performances
Create Visibility Rules, in which you can limit the circumstances in which the Product can be purchased
Do I need to link Products to Performances in order for it to show in Box Office?
Not necessarily - as long as it has been granted the correct Channel access, it will be available on all performances for these Channels once it's created.
However, if you wanted to control exactly which performances you would like it to be available for then you would need to link it via the Performances page of the Event.
If after that you would like to link the Product to another Event, then you would need to link it to those specific performances as well.
NOTE - If you need to report on Products sold per performance then they must be linked to performances. If Products are not linked to performances, you will not be able to report on Products sold per performance.
FAQs
How do I link my Product to certain Performances?
How do I link my Product to certain Performances?
Via the Performances page of your Event and adding them to either individual or multiple performances using the Action bar. See Step 4 in our Guide for more details.
How can I control the amount of Products I want to sell?
How can I control the amount of Products I want to sell?
You can set either:
An overall stock level on the Product itself
A per-performance stock level via the Performances page of your event
You can choose to set unlimited inventory on the Product if you wish.
What is a Standalone Product?
What is a Standalone Product?
A non-ticket item which you can sell by itself. This can be gift vouchers, merchandise, or event-specific products such as programmes/playtexts.
See Step 1b in our Product Guide.
NOTE - it can still be sold as an upsell if you select the 'Standalone' option for a Product. By selecting the 'Standalone' option, it just means you don't have to have tickets in the basket as well, when selling the Product.
Do I need to add A Delivery Method to my Product?
Do I need to add A Delivery Method to my Product?
If you'd like the customer to receive emails/tickets after adding a Product to a basket, you need to activate Print Rules on the Product Settings page.
NOTE - A Product must have the same Print Rules activated as the ticket items in a basket in order for the Delivery Method to appear. If products and tickets have different Delivery Methods, then none will appear to select in the booking flow.
Because of this, it's worth adding Product Merge Tags onto your standard Email/Ticket templates so that there's transaction info for your tickets and Products in the same email.
How do I sell a Product?
How do I sell a Product?
Via the Box Office page or your Customer-Facing Booking Flow.
If you want to sell Products as upsells, customers/box office staff can choose the Event and tickets first in the booking flow and then you can add Products on the next page.
You can also sell a Product as a post-ticket purchase upsell.
If you are selling a Product by itself, you just need to select the Standalone option on the Product info page. You can also create a Product-themed URL for your website booking flow.
Why isn't my Product available in Box Office or other Purchase Flows?
Why isn't my Product available in Box Office or other Purchase Flows?
This might be because you haven't granted the correct Channel access or it has been unlinked to your performances.
When creating your Product, you must enable Channel access via the Visibility tab of the product.
Then when creating your Product Price Table, Channels have to be given access to your Variants in the same way as for tickets. If they're not granted access here, then the Product will show in the purchase flow, but will not be available to be added to the basket, as no prices will be available on that Channel.
Can I set my Product to only appear for a certain Ticket type or Performance?
Can I set my Product to only appear for a certain Ticket type or Performance?
Yes, you can set these as Visibility Rules on the Product. See our Guide for instructions.
Learn more - Guide: Create a Product
Learn more - Guide: Sell a Product on the Box Office page