How are Products sold after a Ticket purchase?

Either:

Through Box Office, by starting a Related Transaction from the Transaction (Manage Transaction > Create Related Transaction) or from the Order Details View (Manage Order > Create Related Transaction)
Or on the Online Booking Flow via a link taking the Customer back to their Ticket Transaction

Learn more - Guide: Products as Upsells Post-Purchase

Can I include a Product upsell link in an Email to send to Customers?

Yes, you just need to include the Transaction ID Merge Tag in your Email Template:

{{TRANSACTION.ID}}

The link would then look like this in your HTML:

https://line-up-training.pages.dev/products?transactionId={{TRANSACTION.ID}}

You can also include specific Products. Below are two examples, with a single Product and with multiple:

https://line-up-training.pages.dev/products?productId=14181&transactionId={{TRANSACTION.ID}}

https://line-up-training.pages.dev/products?productId=17249&productId=18569&transactionId={{TRANSACTION.ID}}

Learn more - Full List of Merge Tags

FAQs

Can I upsell a Product at the same time as the original Ticket purchase?

Yes, Products appear in the next step after adding Tickets to your Basket.

My Product upsell link isn't working.

Check the following:

The URL you're using - is it the correct Product ID and Transaction reference?
If you're emailing the link, are you using the correct Transaction ID Merge Tag in your Email Template?
Is the related Transaction complete? An upsell link won't work for Reservations.
Are the Products on the Website Channel?

Do I need to link Products to Performances in order to sell them post-purchase?

Only if you want to a) report on Products sold per Performance, or b) have Performance info appear in the Basket for the post-purchase Transaction.

Otherwise, you just need to ensure the Website Channel has been added.

Can I show multiple Products in an upsell link?

Yes, by adding &productId= after the previous Product ID, for example:

https://line-up-training.pages.dev/products?productId=17249&productId=18569

Do I need the Event ID in an upsell link?

Only if you have different Event-themed booking flows. If you want a specific Event-themed upsell link, include the Event ID before the Product IDs.