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Guide: Products as Upsells - Post-Purchase

Follow the steps below to upsell Products after a Ticket Purchase

Updated today

1. Upsell Product at Box Office

NOTE - You'll need to make sure the Box Office channel has access on the Visibility page of the Product.

a) Go to the Order that you'd like to create a related Product order for

b) Click Create Related Transaction

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c) This will take you straight to the Box Office page, where you can create a related transaction. Click the Products tab

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d) Add your Product(s) to the basket and click Continue on to Order Options (Customer details will have been saved from the previous transaction)

e) Select your Delivery Method if you want the Customer to receive emails relating to this order and continue to payment

f) On the payment page, select the correct Payment Method and click Pay & Update Basket Total

g) Once the transaction is complete, it will create a related order. Click View Parent Order to see the original ticket order

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2. Upsell Product in Customer-Facing Booking Flow

NOTE - You'll need to make sure your Website/Online Channel has access on the Visibility page of the Product.

a) Once a customer has purchased a ticket, you can send a link to them which will take them straight to the Products page on the website and if they purchase a product it will be as a related order to the original ticket purchase.

For the Product upsell link, you just need to add the following to the URL of your booking flow subdomain:

  • Your Event ID

  • /products?transactionId=

  • The txn number of the original order. You can find this at the end of the Line-Up order URL:

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Example Product upsell URL:

NOTE - The beginning of the URL (i.e. before the event ID) needs to be your main booking flow URL. Please don't use the URL above as it won't work in the template.

b) If you'd like to include this link in an HTML email template which you can use for all customers then you can use the following Merge Tag:

{{TRANSACTION.ID}}

The link would then look like this in your HTML:

https://tickets.mytheatre.com/event/389/products?transactionId={{TRANSACTION.ID}}"

Here is the Complete list of Merge Tags that you can use.

c) When customers click on this link, it will take them straight to the Products page, but linked to the original ticket transaction

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d) Once they have added a Product to the basket and are ready to pay, the customer details will be automatically saved from the original ticket purchase

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e) Once the transaction is complete, it will create a related order, with a link back to the original ticket order on the top right of the page (see step 1f)

f) Want to have a URL for a upsell a product but on an event-themed booking flow?

Add Event ID followed /products?productId= followed by the Product ID into the URL, e.g. https://tickets.mytheatre.com/event/229/products?productId=132

This will create a Products page based on the specific theme of that Event:

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g) Want to upsell multiple products? Just add &productId= after the previous product ID, e.g. https://tickets.mytheatre.com/event/229/products?productId=132&productId=187

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