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Guide: Send Discount Code Links

Follow the steps below to create and send a Discount Code Link to your Customers

Updated yesterday

If you want to take the user straight to the performances and prices without having to add a coupon code, then you can add the Event ID and coupon code into your booking flow URL and send this as a link.

This will take the user to the performances that are attached to the Discount on the calendar page and will show only the discounted prices on the ticket page. If you'd like to take the user to a specific month of performances, you can add the month into the URL too.

NOTE - If you'd like the user to enter a coupon code before seeing any performances/prices then you can enable a coupon code entry field to appear on the page before they see anything else. Learn more - Coupon Code Entry

1. How do I send a Discount Link?

a) Add the following into your booking flow URL, so you can send the Discount as a link:

  • Event ID - you can find this in the URL on your Event page. It is the number that follows event/

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  • Coupon code - you can find this in the Coupons tab on the Discount page

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  • Optional - Performance month. If you'd like the user to be taken to a specific month of performances when they click the link, add the calendar month and year to the URL

b) Example Discount URL - replace the bits in bold below with your own Event ID and coupon code:

c) With Performance month (optional):

https://tickets.mytheatre.com/event/271?PROMO=JULY24&date=2024-07

​or

https://tickets.mytheatre.com/event/271?date=2024-07&PROMO=JUL24


This will mean that when customers click the link, they will get taken straight to the calendar month that is in the URL.

2. Can I add multiple Coupon codes to the link?

a) Yes By adding &PROMO= followed by your coupon code. You can add as many of these as you like into the URL.

b) Example Discount URL - replace the bits in bold below with your own Event ID and coupon code:

https://tickets.mytheatre.com/event/271?PROMO=JULY24&PROMO=CAST&PROMO=GROUP10

c) With Performance month (optional):

https://tickets.mytheatre.com/event/271?PROMO=JULY24&&PROMO=CAST&PROMO=GROUP10&date=2024-10

​or

https://tickets.mytheatre.com/event/271?date=2024-10&PROMO=JUL24&PROMO=CAST&PROMO=GROUP10

3. What does this look like to the Customer?

a) The link will take them straight to the the Performances that are attached to the Discount on the calendar page

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b) When the user clicks on a Performance, it will show only the discounted prices attached to that performance on the ticket page:

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c) If there are multiple codes in the URL, it will show the cheapest discounted prices per band on the ticket page. For example, if you have three coupon codes from three different discounts in your URL, it will show only the cheapest coupon/discount in each band

These are the cheapest discounted prices per band from the below Price Table:

c) When the discounted ticket is added, the coupon code will appear as Applied Discounts in the basket

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