What is the Mailchimp Integration?
A way for Line-Up to automatically send Customer data to Mailchimp after a Transaction, using Mailchimp's marketing API for post-purchase email marketing.
Instead of manually exporting and importing Customer lists, Customer Details are delivered to your chosen Mailchimp Audience as orders are placed.
When you set up the Mailchimp Integration, you can:
Connect your Mailchimp account to Line-Up on a self-service basis
Choose which Mailchimp Audience Customer Data is sent to
Map Line-Up fields to the merge fields you have set up in Mailchimp
Optionally apply a Tag based on the event name, so you can segment your marketing by event
FAQs
What can I use the Mailchimp Integration for?
What can I use the Mailchimp Integration for?
The integration supports post-purchase email marketing. Customer details from Line-Up are sent to your Mailchimp Audience, where you can use them in your Mailchimp campaigns, automations, and segments.
Do I need a Mailchimp account to use this?
Do I need a Mailchimp account to use this?
Yes. During setup you will be redirected to the Mailchimp log in page, where you will need to log in and authorise Line-Up to connect to your account.
Where do I find the integration in Line-Up?
Where do I find the integration in Line-Up?
Click Tools in the left navigation menu, then Applications. You'll then be able to add Mailchimp as an Application.
If a Customer previously opted in, can this be updated?
If a Customer previously opted in, can this be updated?
Yes, you can update this on the Customer Profile page, which will then be reflected in Mailchimp.
Additionally, if the Customer with the same email address makes a future purchase and opts out, this will update Mailchimp as well.
Which Mailchimp Audience will my Customers be added to?
Which Mailchimp Audience will my Customers be added to?
This is up to you. During configuration you select the Audience list from a dropdown, and the merge fields set up on that Audience are then available for mapping.
Can I control which data is sent to Mailchimp?
Can I control which data is sent to Mailchimp?
Yes. For each of the merge fields on your selected Audience, you select the Line-Up field that should be used to populate it.
Can I tag customers by Event?
Can I tag customers by Event?
Yes. Optionally, a Tag based on the Event Name can be applied as part of the configuration. This makes it easy to segment your Mailchimp Audience by the Events your Customers have booked.
Can I change my configuration after it's set up?
Can I change my configuration after it's set up?
Yes. Once the connection is created, you can edit or archive the application at any time from the Applications area.