Transaction-specific data/code that you can insert into your HTML Email and Ticket Templates.
This could be data such as Event Name, Customer Name, Ticket price, etc.
There are different kinds of Tags depending on the data that you want to include:
1. Global Tags
These are singular values that are unrelated to a specific item in a transaction, but related to the transaction as a whole, e.g:
Organisation name
Customer name
Total value of transaction
2. Loop Tags
These are values that tend to be related to a specific item in a transaction, e.g.:
Event Name
Event Venue
Ticket price for event
Loop tags need to be placed into a Loop in your HTML for it to work properly.
3. Conditionals
These are Tags that are conditional depending on what has been ordered, e.g.:
Discount value - if a discount has been applied
External price adjusters (external only - not internal)
These can be achieved by using 'if' statements on your HTML.
Learn more: