How can Line-Up help with my Tracking?
We provide a universal tracking layer via our Purchase Flow.
Our tracking layer pushes events into Google Tag Manager, which allows you to implement tags for platforms such as Meta, TikTok and X.
You can then pick up and listen to those events for your tracking.
If it's specifically tracking and analytics you would like help with, then we would suggest hiring a digital marketing agency or freelancer who can implement marketing tags for you.
Why should I hire an external party for Digital Marketing?
As the ticketing software provider, we deliver and maintain the ticketing system. We do not provide digital marketing support, and as such we would suggest hiring a digital marketing agency or freelancer to assist with these specific requests.
They can help with tracking data, analytics and adding marketing tags to your Google Tag Manager, as well as general digital consultancy.
What do I need in order to track from the Line-Up Purchase Flow?
You will need to set up Google Tag Manager in order to track the events that are triggered on the Line-Up Purchase Flow (view item, add to cart, and so on).
GTM also lets you manage all the e-marketing tags (i.e. Pixels) on your website in one place.
It supports Tags for advertising platforms such as:
Once you have it installed, please send us your GTM ID (e.g. GTM-1234ABC) and we can add it to your checkout flow.
The conversion tracker then needs to be set up on GTM to fire with the correct conversions.
We also recommend using Preview Mode on GTM, which tells you all the actions and Tags that are getting fired in Tag Manager and what is available in the Data Layer. All this data is available for you to use in any pixels.
Learn more - Guide: Tracking Events (Data Layer)
FAQs
Do you have any Digital Marketing recommendations?
Do you have any Digital Marketing recommendations?
Digital Agencies:
Chris Unitt/One Further - Chris comes highly recommended for analytics and digital marketing. One Further offers a range of services around analytics, digital marketing, custom analytics dashboards and Google Ads. They also do GTM and Google Tag Manager training (and more) in their Coach Programme.
Substrakt Studio - Substrakt are a digital agency who provide a range of digital consultancy services and training, including free webinars. They can create custom dashboards, and offer training and consultancy on GA4 and Google Tag Manager.
Freelancers:
Sam Scott-Wood - freelance digital marketing and email/CRM strategy specialist, having previously worked at Cog web agency. Sam has a lot of experience with non-profits and working with "non-digital" types, but is currently focusing on larger digital transformation pieces with organisations.
Katy Arnold - freelance digital marketing specialist. Having previously worked at Substrakt, Katy has experience of the arts, ticketing systems and tracking event campaigns. Katy does GA4 and Tag Manager training and can build custom dashboards, as well as advising on SEO.
If you would like introductions to any of the above, just contact Support.
I want to add pixels for tracking.
I want to add pixels for tracking.
This can be added on your side once you have Google Tag Manager set up. GTM lets you manage all the e-marketing tags (i.e. Pixels) on your website in one place.
See What do I need in order to track from the Line-Up Purchase Flow? above for more info about your GTM.
Can I send abandon cart emails from Line-Up?
Can I send abandon cart emails from Line-Up?
Not directly - Line-Up provides the abandon cart tracking events on the Purchase Flow, and the emails themselves are sent from an external email system.
There are two routes to that:
Google Tag Manager - pick up the abandon cart events and pass them to your email platform.
Webhooks - send Transaction data to another system as it happens, so your email platform can trigger from it.
If your mailing is done in Mailchimp, you can also sync your Customers and Opt Ins across directly.
Learn more - Overview & FAQ: Webhooks, Overview & FAQ: Mailchimp
Can I find Customers who have abandoned cart through Line-Up?
Can I find Customers who have abandoned cart through Line-Up?
As well as the abandon cart tracking events on the Purchase Flow, it is possible to see Expired baskets in a Line-Up Report, however you will only find Customer details if they have entered them on the checkout page before abandoning.
You can find these Customers in a Transactions Report, with these filters:
Transaction Status is: EXPIRED
Customer Email Address is: Set
NOTE - if the Customer has abandoned cart prior to entering their Customer details, the Transaction will not show in this Report with the above filters.
Learn more - Overview & FAQ: Mailchimp